160th SOAR: Nightstalkers
Early in my career, I had the privilege of working with Bud Farley, a remarkable leader who shared simple yet profound advice: “Stop wasting time wondering who’s better or trying to prove it—just focus on doing the best.”
The Importance of Getting in the Field and Doing the Hard Work.
There’s something irreplaceable about being right there, testing our products side by side with those who depend on them. It’s not just about performance meetings, SWOT analyses, or focus groups—those have their place. But nothing compares to the raw, real-time feedback you get when you’re in the trenches, seeing how our tools perform in the hands of the people who rely on them the most.
Lumen Count vs. Effectiveness:
A Lesson from Special Operations
One of the greatest lessons I took from my time in special operations and strategic planning is this: Effectiveness always outweighs perceived strength.